Campaign plan
Keywords, structure and targeting.
How I work
Google Ads campaigns
Before allocating a budget, I look at the landing page and decide what counts as a valuable enquiry or sale. Clicks alone are not the goal.
At a glance
What I can take care of
Before allocating a budget, I look at the landing page and decide what counts as a valuable enquiry or sale. Clicks alone are not the goal.
Configuration
Ads and conversion tracking where appropriate.
Optimisation
Reviewing costs and search terms.
How I work
Advertising begins with the offer and measurement
We define the conversion goal, landing page and budget before launching search ads. Campaign structure should match your real offer.
A considered solution
The media spend paid to Google is separate from campaign management. We evaluate queries and conversions rather than promising a fixed position.
What happens next?
I start by reviewing your existing tools and project goals, then agree the scope, materials and checks needed before launch. After delivery, you receive a clear summary of the implemented work.
From practice
What matters in practice
I help plan and optimise Google Ads, starting with the offer, landing page and measurement strategy.
I focus on the user journey, clear information and tools that fit daily business work. Before implementing anything, we define the goal, review existing materials and identify the most useful changes.
Share a link to your existing site or store, the tools you use and a short description of the problem. The scope and next steps are agreed before implementation.
We can start with a single task and expand the cooperation gradually. Any integrations, paid licences or ongoing services are agreed separately.
How I approach the work
How I approach the work
Discovery
We discuss your goals, context and existing tools.
Planning
We agree scope, materials and priorities.
Delivery
I build and check the key parts before launch.
Ongoing support
Your site can evolve as needs change.
Questions worth asking
Questions worth asking
Tell me about your existing solution and what you want to improve.
Scope of work — Campaign plan＋
Keywords, structure and targeting.
Scope of work — Configuration＋
Ads and conversion tracking where appropriate.
Scope of work — Optimisation＋
Reviewing costs and search terms.